When Google Maps first made an appearance back around 2005 – 2006, one of the questions people nearly always asked us at PCGraphics was ‘has it affected your business?’
The general thought was that having a major player like Google enter the mapping market would badly affect the number of clients wanting maps from us.
Perhaps surprisingly, it’s had the complete opposite effect. Whereas previously maps were seen as staid and, perhaps, even slightly boring, the prominence that Google brought to the mapping market changed that perception almost overnight. Now it was cool to have maps on your website and everyone wanted them.
Obviously people found it really easy to drop a Google Map into the code for their website but, and this is where the market really took off for us, many then found that the map, while functional, didn’t blend in too well with the website design. The other thing was that, well, everyone’s maps looked the same.
At PCGraphics we’d always created custom designed maps and, now that it was almost obligatory to have a map on your website or brochure, we were feeling the effects of having a major company like Google create a huge surge of interest.
When we talk to strangers about what we do and we tell them we’re map makers (we tend not to say cartographers as it has a habit of confusing people!) their usual reply these days is ‘Oh, like Google Maps?’. Now, even though we’ve been around a lot longer than Google Maps, we don’t take offence. We use Google maps just like everyone else. It’s horses for courses. If you want to look up a location quickly on your iPad, iPhone or whatever then head for Google. If you want something a bit more customised and, dare I say it, aesthetically pleasing, then you know where to find us!
So, thank you Google, and keep up the good work.
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