We’ve been in business since 1998 and, almost since Day 1, we’ve been producing location maps for businesses on a regular basis. The question though is why do businesses, and people in general, need location maps when it seems like just about everyone has a smart phone with access to Google Maps or similar apps?
Well, there’s obviously a need for them. We don’t produce location maps for fun, we produce them because people approach us and ask us (oh, and pay us to produce the map too, that’s important!).
I suppose a better question might be, why doesn’t Google Maps, or whoever, fulfil this requirement?
Perhaps it’s because it’s seen as a lazy way of interacting with a client who wants to visit your business location, office etc. Here’s our address, now go and look it up for yourself on the internet to find out how to get to us.
Also, if you are trying to contact potential clients through a print medium – a retail store advertising in a newspaper, for instance – you have to use a location map.
So, location maps do work and people need them, which probably explains why we’re still producing these types of maps even though Google has mapped (almost) the whole World.
The next question, having decided that it would be best if potential clients knew where to find your business, is ‘What kind of location map do I want?’
Well, there’s as many different styles of location map as there are businesses. Well, ok, not quite, but you get the general idea. You can have whatever size and style and colours you like. Everything from a map of the whole country showing your multiple locations…
To a map closely centred on your location, such as this one we produced for the St John’s Ambulance a few years ago…
You can also have direction to your offices, which helps if your location is a bit more difficult to find or where there is particular car parking areas to use, or one-way streets etc to navigate. All these can be shown on the map or on a panel next to it.
Or, do you fancy more of a street map, showing the surrounding area, streets etc? This particular sample was for the Wrenwood Hotel in Boscombe, near Bournemouth. Invaluable for guests travelling to the hotel.
And here’s another example. This one was produced for Audley Travel – one of our tour operator clients, situated at the end of the very picturesque New Mill Lane, just outside Witney in Oxfordshire. Audley use the location maps on their website.
Walsh & Co, a firm of solicitors based in Cornwall, asked us to produce this map to highlight their location. Again, it’s also on their website.
Closer to home – closer to our home, anyway – this black and white location map was created recently for the Trouville Hotel in Sandown, on the Isle of Wight…
And even mapping companies need location maps too. This was ours when we had offices in Old Woking, Surrey…
And, remember, it doesn’t have to be for a business. We get requests for location maps for weddings, village and town hall events, museums and galleries and just about everything else you can think of. If people need to find you, then you probably need a location map.
If you like any of our sample maps here and think you’d like something similar for your own business, then do contact us. We’re more than happy to give you free advice and a quote for your map. All we need to know is a rough idea of what style of map you want, any logos etc to be included and whether you want directions to your location. Oh, and the address would be handy too!
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